We worked with adidas on their LFW show with Hailey Baldwin. Taking inspiration from the 1997 Falcon DORF runner on which the relaunched shoe is based. Referencing a large number of rebellious and trailblazing female icons of the ‘90s.

We created several mini installations throughout the space, including a 90’s inspired girl magazine inspired poster wall, an iconic hot icy pink catwalk show, and “Hailey’s Diner”.

Baldwin’s runway featured Winnie Harlow, Leomie Anderson and Savannah Blake. They debuted street-style looks complemented by ’90s-inspired sneakers.