We worked with Apple Music to produce the first industry-facing event for the playlist ‘Africa Now’ just in time for ‘Detty December’. Africa Now is a music station on Apple Music, playing traditional and contemporary music from across sub-Saharan Africa.

We came up with a concept that was both authentic and elevated to engage global artists, local tastemakers, and international major labels. Allowing Apple music to make its mark locally As and support artists from the Global South.We worked closely with the brand to source the right location to elevate the experience. Taking over the David Adjaye designed Sandbox Beach Club and giving it a tropical sunset vibe.

We also created a dedicated content space where our in-house team directed, produced, and shot stop motion content, which was shared by many artists, including Tiwa Savage, Michael Dapah, Skyla, NSG, and WSTRN.