The multi-story concept sets were designed and produced for Flannels, a Luxury retailer based in the UK, to introduce a Christmas transformation of Flannels’ store in Oxford Street, into an ultimate shoppable house party.

The sets were individually designed and curated within 3 floors and inspired by different areas of a house such as a Luxury Living Room, Garden, Men’s Streetwear Bedroom, Beauty Bathroom, The Kitchen, and a Women’s luxury Boudoir. The inspiration behind the house party was a new take on modern luxury with experiential infrastructures.

As part of the set design, bespoke elements were created such as a Christmas Tree structure designed and developed for the launch of Flannels X Christmas Tree. The tree was inspired by the illumination of lights incorporated within a life-sized chandelier.