We partnered with H&M to create a press launch for their recent Innovation Story “Imagine That”, to celebrate the exhilaration and freedom of young minds. For H&M’s first independent kids wear offering, marking a special occasion of exploration and joy.

Our in-house team examined the collection and incorporated its vibrant, energetic characteristics into set pieces and tablescaping. Incorporating sustainable materials, as well as combining euphoric colours, stimulating patterns and dynamic textures to create a captivating atmosphere.

Optimism and creative imagination were the vibe during this launch event. We wanted to reflect that in our set dressing utilising bold tones, and interesting textures throughout. We crafted product displays, penned notes, and gave dried floral arrangements as parting gifts to each of our attendees.