We joined forces with leading ad agency The Elephant Room to launch the new Puma Mayze Stack sneaker. The campaign named “Here we can Be” aimed at young women and sought to inspire them to be unafraid of defying expectations.

The Elephant Room provided the stage for an enriching ‘Listening Party’ that took place in London and Paris. Girls and non-binary individuals were invited to attend and enjoy live performances from musical artists, as well as to engage in conversations about their own lives and experiences.

Everyone in attendance had the chance to pass the mic and be heard in a safe space. Musical artists Le Juiice, Amaria BB, Bellah and Sha Simone were key talent featured throughout the campaign and performed at the events in London and Paris.